Zoe Alexander
Zoe Alexander

Creative Match

Creative Match Mobile App Design

The idea started with the phrase, “Tinder for Job-searching Creatives.”

Creative Match is a mobile app designed to introduce employers to employees in creative careers. This app was aimed particularly at designers. You can select the mode you’re in, specific skills/aspects you’re looking for from a designer/company, chat, create a profile.

This app is meant to be an avenue to more conversation outside of the app, just as a dating app might be. It’s to ignite connections, form professional relationships, and spark interest. Eventually, hopefully, snowballing outside of the app. Which meant it was a priority to pair down profile creation (and other functions) to what was necessary, and not much beyond that.

This was the main challenge. What do these personas need to know, and what do they want show?

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