Zoe Alexander
Zoe Alexander

Logos

 

Logo Designs

 
 
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THE RIVER LOGO DESIGN

A series of proposed logos created for an event for the Garden Club of Virginia. The challenge posed by this assignment, in my perspective, was balancing the imagery in abstraction, too much information versus too little. After several tests, the client chose the last iteration.

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PUPPY POST LOGO DESIGN

Logos created for the digital marketing agency Create Digital (now authentic.). The office was looking for logos to attach to their social media posts about dogs.

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SPRING FORWARD LOGO DESIGN

Client working on Spring at Capital One looking for possible logo directions for the Spring Forward initiative, one would later be presented in a meeting. Presented are different iterations of text logos and graphic logos. The client’s interest in showing momentum and keeping with the “Spring” brand identity were of priority. A few conference calls later, and the first logo was chosen.